Client: Reckless Promwear
Our Role: Design, photography, artwork and print
About the client: Reckless provides a wide range of sophisticated prom outfits for teenage boys and girls who are planning to make a big impression at their school dance or other promenade event.
Our role: we were required to design, create and produce a catalogue which needed to appeal equally to teenagers – and their parents, who would be the ultimate purchasers of the outfits. Layouts used a generous amount of white space to draw the eye to the outfits, which depicted the enjoyment and excitement of teenagers at a prom event. We undertook all creative catalogue duties including design, artwork, studio photography and print.