Dollond & Aitchison
Client: Dollond & Aitchison
Our Role: Design, artwork, location photography and print
About the client: Dollond & Aitchison are major UK suppliers of optical supplies through a network of nationwide retail outlets. Supplying spectacles, contact lenses and other items, they place great emphasis on a unified corporate style and united approach to customer services.
Our role: we were asked to undertake design, artwork, photography and print duties in order to produce a brochure that informed staff of corporate clothing requirements, with demonstrations of ways in which to wear corporate garments. Photography took place on location at one of their retail shops.