Client: Penny On
Our role: Design, artwork and production
About the client: Penny On is a new charity dedicated to raising large funds worldwide to help end world poverty. The money is raised by asking customers in retail environments to add a penny on to their bill – and if enough people do so, enormous amounts can be raised for very little individual input or sacrifice.
Our role: we were instructed to create a Penny On logo that would indicate giving and receiving in a graphical, simple and self-explanatory way so it could be understood in all languages. The logo was for use in a variety of ways, from stationery and clothing through to advertising, posters and other materials.